The consumer’s journey today is difference than it was 20 to 30 years ago. Today's consumer takes a combination of smaller paths before reaching the purchasing stage. Transitioning from being a window shopper to becoming a customer involves making many minute decisions, so reaching potential clients at different parts of their journey is essential.
With open rates for text message marketing at an average of 98%, why aren't more businesses taking advantage of one of the most effective ways to reach their customers?
What are the differences between Search Engine Optimization (SEO), Search Engine Marketing (SEM)? How each one can help you fill your schedule with new appointments immediately and for years to come.
With 42% of Americans using their phones for voice search compared to only 8% using a "stand-alone" device in their homes, it is essential to the growth of your business to take advantage of marketing that millions of individuals use on a daily basis.
Voice commerce is predicted to be worth $40 billion in 2022. The main question that companies should be asking themselves is how they can address the most relevant consumer demands.
Individuals begin to view their surroundings differently when a significant event impacts their personal and professional lives. When a worldwide event occurs, humans as a whole tend to reassess what is important to themselves and those around them. Adjusting the way you target consumers will keep you on the top of your game and attract new customers.
How do you brand your company effectively? If you want your business to thrive, you need to make it your mission to create a positive reaction in the minds of people who hear your company’s name, see its logo, or think about the products and services that you offer.