The consumer’s journey today is difference than it was 20 to 30 years ago. Today's consumer takes a combination of smaller paths before reaching the purchasing stage. Transitioning from being a window shopper to becoming a customer involves making many minute decisions, so reaching potential clients at different parts of their journey is essential.
With 42% of Americans using their phones for voice search compared to only 8% using a "stand-alone" device in their homes, it is essential to the growth of your business to take advantage of marketing that millions of individuals use on a daily basis.
Individuals begin to view their surroundings differently when a significant event impacts their personal and professional lives. When a worldwide event occurs, humans as a whole tend to reassess what is important to themselves and those around them. Adjusting the way you target consumers will keep you on the top of your game and attract new customers.
How do you brand your company effectively? If you want your business to thrive, you need to make it your mission to create a positive reaction in the minds of people who hear your company’s name, see its logo, or think about the products and services that you offer.