The consumer’s journey today is difference than it was 20 to 30 years ago. Today's consumer takes a combination of smaller paths before reaching the purchasing stage. Transitioning from being a window shopper to becoming a customer involves making many minute decisions, so reaching potential clients at different parts of their journey is essential.
Individuals begin to view their surroundings differently when a significant event impacts their personal and professional lives. When a worldwide event occurs, humans as a whole tend to reassess what is important to themselves and those around them. Adjusting the way you target consumers will keep you on the top of your game and attract new customers.